Sunday, July 14, 2013

   I am Grey McKeith and I am currently a health guru. I started this blog to inform people about different things and at the same time help them with health. The first thing that i will blog about is Statistical Deception.


   Before I start to blog about this topic, what is it, really? – Statistical Deception is the act of lying with statistics.  As a health guru, this topic is very important for me. In looking in advertisements, I am definitely sure that a lot of them aren't true or aren't accurate. Let’s take a look at two examples here: 



DIET COKE
 Most people who read this ad will almost immediately think “I need this. Now." or “I definitely want need to lose weight, yay for no calories!" Generally, most of the people will think that this is the newest solution to escape their guilty pleasures. According to this advertisement, diet coke has zero calories, therefore when you drink it, you will maintain your healthy body; so its targeting mostly the ones who have a healthy body, or the ones who want to have a healthy body. But, after researching, I found out from ASKVILLE.AMAZON.COM that a 330 ml bottle of diet coke has 1.5 calories in it. 1.5 calories doesn't sound like a lot compared to the 155 calories in a normal coke, but they still had to play with the words to make diet coke sound bigger than it really is. Let’s go to another example, shall we? 


This advertisement states that 9 out for 10 dentists would recommend using Colgate Pro Relief, but how did they get dentists? How many dentists were there? It is important for the audience to know these details so we know how accurate this product is. As a health guru, it is important to look through the details of products and predict that it is healthy. According to truthsorfalsities.blogspot.com, the 10 dentists might have gotten hand-picked beforehand. Colgate is actually using a method called bad sampling to show people that their toothpaste is commended by professionals.